All Things Clickable
“My fat fingers accidently clicked the mute button”
“My thumbs are too big to click this link!”
“I’m so frustrated with this app, the area to click is too small”
Listening to what people say about their devices exemplifies the struggles that most people face when integrating with the digital age. The majority of humans that are alive today did NOT GROW UP with anything remotely close to the technology that is available. There are many many people on this planet who haven’t even touched a smart phone, let alone a computer.
Not everybody knows what a ‘Hamburger Menu’ is – the three horizontal lines that represent the option to open a menu.
While working to build a website, design first for your end-user, and your ideal client. If your ideal client is tech-savvy, it’s likely only those people will even find you. If your ideal clients are:
- Nearly computer illiterate and struggling to learn and understand technology overall,
- A mature audience that grew up chewing fresh tar when road crews were doing repairs
Make it easy for them to navigate your website.
There’s a lot of good looking things in the world that are useless. Consider your users first and foremost.
How the times have shifted, I have one infographic to make this point as clear as a hot summers day (in the countryside):
When designing websites, the second most important headline is MOBILE FIRST. The devices we use are deeply integrated with our daily lives at home and work… Captain Obvious is buzzing around like a house fly.
All things clickable certainly means mobile – images, pictures, words, buttons, toggles, whatever someone THINKS can be clicked on, make it a link, and make sure it looks right on a small smart phone.
Keep it simple, don’t confuse the client, take out more words and simplify your message again. Making sure it is easy for your clients to see EXACTLY what you do and clearly what the next step is an indicator of your success. If you can’t ask for the sale, because you are spending time explaining, you won’t be successful.
Your success is our success – That means we have to get to the point. The attention span that people have is LIMITED!
Simplify your message, and then tell your customer the next step.